Volksfest – The Volkswagen Spring Sale
Spring is when every car manufacturer in Australia is on sale, and with Volkswagen's tiny media budget it's incredibly hard to stand out. So we created a spring sale with a bit of a twist – tying it to the mating habits of Australia's most disinterested animal.
A series of TVC's evolved over the season.
The website linked to a live feed where people could see when the sale had finished. Or hadn't, which was mostly the case.
While street posters advised people of the sale.